You are selling your most expensive asset and you want the world to know.  Maybe there is one more person you could reach, who loves your house and will pay a little more.  You must be prepared to spend a little to make a lot.  You can’t sell a secret.  Marketing campaigns in Sydney can cost $15,000 or more.  On the Central Coast, you can expect to spend between $2,500 and $5,000 for a reasonable marketing budget.  For a quality home you should consider upping that marketing budget to $10,000.  An extra commitment of $1,000 here could reap you ten times that amount. 


This is where your real estate agent makes- or costs -you money.   No one ‘gives’ away your home but a good negotiator can put an extra thousand or two in your pocket.   Or ten.  Or twenty.  Or more. Buyers must also feel they are happy to pay the price and a good negotiator will ‘feather the edges’ so both parties win.

Open house-

A necessary evil or a really great way to introduce your home to prospective buyers?  Yes, you might get some sticky beaks or local nosey parkers, but who cars?  Your home is neat and tidy and looks its best, and they might just tell their colleague at work.  I think open houses have value for most properties and allow buyers to look at a home ‘anonymously’. 

Professional photography-

Please oh please get a professional to do this.  How do you expect to make a million if you won’t spend $500? Most clients these days are also choosing to get a lifestyle video to help their property stand out in the crowded  market.


Is your agent fully licensed, or do they at least hold a Certificate of Registration? This may not be something people think to ask, however it is imperative your agent is qualified to sell your biggest asset. vs

Typically Domain attracts out of area buyers and realestate is more likely to attract local buyers. This is slowly changing as local buyers get behind Personally I advertise on both, because who wants to miss out on that one buyer who might pay $5,000 or $50,000 more? 

Stamp Duty (also known as transfer duty)-

The very annoying tax paid to the government on the purchase price of the property, paid by the purchaser.  Its a variable calculation and there are online calculators, but to offer an example,  stamp duty in NSW on a $800,000 property is $31,490 as of Sept 2018.

Target Market-

The buyers we want to target for your property.  If your home would suit as an investment or holiday home, or needs lots and lots of work, we need to target the buyers who would pay the most for this type of property.


Is just bad for everyone, and illegal. Under quoting means an agent is advertising a property for less than market value. This practice of underquoting can cause interested buyers to waste time and money on inspecting properties, getting reports and attending auctions based on misleading estimates of the selling price 


A fancy word for seller. Which comes from the Latin, then French word to sell, Vendre.  

Walk through-

A final visit to the home by the buyer, just before closing the deal. The property should be in fundamentally the same condition as when you originally saw/purchased it.


A formal legal process creating a binding Contract of Sale. Conditional (with some terms to iron out) or Unconditional (committed, baby), once both sides sign, and the contract is dated, you are exchanged.


A term for investors- how much annual return you are likely to get. A prospective year’s rental income as a percentage of the property cost.


A tool controlled by local planning authorities or council to control future development. Permissible uses in the area, density of building for instance.


For part one of everything real estate, click here!

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